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350 articles · page 7 of 15
Marketing and the information age
A. For the early practitioners of marketing in the late 19th and early 20th centuries, the business of selling was simply a matter of continually finding new customers. B…
Mind Music: The Brain's Response to Sound
Mind Music: The Brain's Response to Sound What neuroscience is revealing about why music affects us so powerfully — and what this tells us about how the brain works A. Of…
Multiple intelligence
A. The first intelligence test was developed in France by Alfred Binet early in the 20th century. By the 1920s and 1930s, intelligence tests and their product, an individ…
Multitasking
Multitasking Why the human brain is poorly designed for doing several things at once — and what the evidence says about the consequences A. Multitasking — the simultaneou…
Multitasks
A. Do you read while listening to music? Do you like to watch TV while finishing your homework? People who have these kinds of habits are called multi-taskers. Multitasks…
Mungo Lady and Mungo Man
A. Fifty thousand years ago, a lush landscape greeted the first Australians moving towards the south-east of the continent. Temperatures were cooler than now. Megafauna –…
Māori Fish Hooks: Art, Technology and Identity
Māori Fish Hooks: Art, Technology and Identity mong the most technically sophisticated and culturally significant artefacts produced by Māori craftspeople are the fish ho…
Nature Works: Polylactic Acid
Nature Works: Polylactic Acid How a bioplastic derived from fermented plant starch became the centre of hopes for a post- petroleum materials industry A. Polylactic acid,…
Nature's Useful Designs
A. What has fins like a whale, skin like a lizard, and eyes like a moth? The future of engineering. Almost all living organisms are uniquely adapted to the environment in…
NatureWorks Polylactic Acid
A. A dozen years ago, scientists at Cargill got the idea of converting lactic acid made from corn into plastic while examining possible new uses for materials produced fr…
New Filter Promises Clean Water for Millions
An ingenious invention is set to bring clean water to developing countries, and the materials are extremely down to earth A handful of clay, yesterday's coffee grounds an…
New Technology in New Zealand's Health Service
A. At some time in their lives, nearly all New Zealanders will have to attend an after-hours clinic following an emergency or accident. On entering the consulting room, t…
New Understanding of Giraffes in the Wild
A. Even as the tallest animals on Earth, giraffes can be easy to overlook. Despite being a favorite in zoos, until recently almost nobody studied giraffes in the wild. 'W…
New Understanding of Giraffes in the Wild
Even as the tallest animals on Earth, giraffes can be easy to overlook. Despite being a favorite in zoos, until recently almost nobody studied giraffes in the wild. 'When…
New Zealand home textile crafts of the 1930s to 1950s
A. Domestic crafts do not build monuments to their makers, nor do they create wealth, and too often they have not survived. In consequence, the domestic crafts produced b…
New perspectives on food production
A. The Food and Agriculture Organization of the United Nations notes that domestic prices of staple food are continuing to increase, leading to a rise in the number of pe…
Optimism and Health
If you have a positive outlook, the likelihood is that you will lead a longer life. John Nash examines the link between optimism and good health. A. Medical studies are c…
Orientation of Birds
Orientation of Birds How birds find their way across thousands of kilometres — the multiple compasses and maps that guide bird migration A. The navigational abilities of …
Orientation of birds
A. For many of us, the way birds are able to orientate is both astounding and difficult to appreciate fully. For instance, the annual migration of the golden plover of th…
Pacific Navigation and Voyaging
Pacific Navigation and Voyaging How Pacific Islanders crossed the world's largest ocean -- and how modern researchers are rediscovering their methods A The settlement of …
Pacific navigation and voyaging
How people migrated to the Pacific islands The many tiny islands of the Pacific Ocean had no human population until ancestors of today's islanders sailed from Southeast A…
Pacific navigation and voyaging
A. The many tiny islands of the Pacific Ocean had no human population until ancestors of today's islanders sailed from Southeast Asia in ocean-going canoes approximately …
Passag1 Leatherback turtlese
A. Leatherback turtles follow the general sea turtle body plan of having a large, flattened, round body with two pairs of very large flippers and a short tail. Like other…
Passage 1 The Development of Silk Industry
A. When silk was first discovered in China over 4,500 years ago, it was reserved exclusively for the use of the emperor, his close relations and the very highest of his d…